Course Code: IFSM005

This 4 weeks course will introduce students to the art and science of trend forecasting for fashion, design and luxury.

A trend forecaster is a specialist in predicting and forecasting the future of a specific area or field. Their work is based on various key moments including:

Research: analyzing the spirit of the time, keeping ahead of what’s going on below the lines of the collective horizon,

detecting emerging tangible and intangible values in society;

Report: applying to direct sources in an interview format, through debate or evaluation from personal experiences,

collating information in a unique format, individuating one or more direction/s for the future;

Application: introducing trends within a brand identity or product life cycle, presenting a new trend or a set of possible trends in different formats.

Trend forecasting is the main engine for change and innovation in creative industries and it’s one of the most important

positions for companies who want to always be one-step ahead. Trend forecasting is also trend setting, the art of being a ‘business leader’ is over and above being simply a ‘good business performer’.

Course program:

Trend Research: anthropology, cross cultural fashion, trend spotting

• Trend Forecasting: trend overview, methodology and sensorial exposition

• Trend Application: trend to product, trend to brand, trend to style

• Color Theory: w&b, shades of gray, color palette, a semiotic approach

• Press to Impress: photology, magazines, Photoshopping, trend materials

 

Courses language: English

Duration: 4 weeks, Monday –Friday, 80 h

Dates: July

Application Deadline: EU citizens: 15 June

Non EU citizens: 31 May
Price:

Total fee: 3750€

Documentation for visa: 200€ + 22% VAT

The course is open to school-leavers, graduates, undergraduates and professionals with experience in the world of Fashion and Design who intend to master the basic techniques and crafts.

* For further information please contact us.

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